Emtelle appoints new President to lead its USA division amid strategic expansion across the Americas
Emtelle, a leading global manufacturer of pre-connectorized, blown fiber and ducted network solutions, has appointed Beni Blell as the new President of its USA Division as it looks to strengthen its presence in the American market and drive growth in key sectors, including telecommunications, power and defense.
Beni brings over 30 years of experience in the optical communications industry to the company, having held senior leadership roles in other globally recognized organizations.
His deep expertise in engineering, product development, and market expansion, combined with a proven track record of driving strategic growth, positions him as a pivotal leader in advancing innovation and accelerating business success at Emtelle.
As President of Emtelle USA, Beni will oversee operations and sales of Emtelle’s state-of-the-art manufacturing and testing facility in Fletcher, North Carolina. This facility is a cornerstone of Emtelle’s “Made in America” initiative, designed to meet the increasing demand for locally manufactured, high-quality fiber optic solutions.
Recently, the facility was further enhanced with the addition of a cutting-edge test track, enabling advanced testing of microduct and cable solutions under real-world installation conditions, ensuring products meet the highest standards of reliability and performance.
Beni said: “I am honored to join Emtelle at such an exciting time in its growth journey. As a global leader in developing innovative, high-quality solutions for the optical communications industry, Emtelle has the capacity, expertise and experience to meet that demand. I look forward to working with my talented team to leverage the company’s global expertise so we can deliver exceptional value to Emtelle’s existing and prospective customers and partners.”
Tony Rodgers, CEO of Emtelle Group, commented: “I am delighted to welcome Beni as our new President of Emtelle USA. Beni brings with him decades of experience, as well as a proven track record of success in optical communications. Under his leadership, we are ready to further deliver on our commitment to providing world-class network solutions across North America, as we continue to enhance our global operations and customer relationships.”
This announcement comes as Emtelle continues to accelerate its global growth strategy, marked by the launch in October last year of a state-of-the-art Global Innovation and Manufacturing facility in Abu Dhabi.
With ongoing investments in expanding its product portfolio and enhancing local manufacturing capabilities, Emtelle is committed to delivering innovative, high-quality solutions tailored to the evolving demands of the telecommunications industry across key markets.
